• Lead Management Simplified

    Get the right leads to the right reps in real-time.

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We Enable Strategic Lead Management

LEADS NEVER GET LOST

Leads are assigned to the correct rep and never get misplaced in the sales process.

MAXIMIZE VALUE PER LEAD

Give every dollar spent on lead generation the best chance at returning positive ROI.

EVOLVE WITH YOUR BUSINESS

Seamlessly align your lead flow with your go-to-market strategy as it changes.

Next generation
lead routing

  • INTUITIVE, VISUAL WORKFLOW IN SALESFORCE

    Easily visualize your entire lead flow

  • SELF-SERVICE DRAG AND DROP INTERFACE

    Quickly configure your lead flow to meet strategic needs

  • SINGLE SOURCE OF TRUTH FOR SALES AND MARKETING

    Know exactly where each lead is in your sales process

Best-in-Class
Matching

Safe and secure within Salesforce, LeanData’s core technology is built on our proprietary fuzzy matching algorithms. We’ve developed the software solution over four-plus years and continue to improve over time with each new implementation.

Our matching algorithm is designed to look beneath the surface. LeanData utilizes more than just email domains. We match using multiple fields within Salesforce as well as providing customizable tiebreakers in the case of duplicate accounts or parent/child hierarchies.

Reporting and Attribution

LeanData’s Marketing Touch object creates a new link between previously unconnected objects within Salesforce in order to determine which factors actually influenced a deal. Our solutions connect relevant leads, contacts, campaigns or custom objects to opportunities. This provides unparalleled clarity to the true influence of marketing – well-beyond any other attribution tool on the market.

Proven Leader in
Lead Management

LeanData’s lead management platform is flexible enough to support all go-to-market strategies including Account-Based Marketing, account-based sales development, geo-based territories and more.

With more than 75 million leads processed, LeanData manages the sales engines that run the world’s most innovative businesses – from fast-scaling startups to established, publicly traded companies.

75,000,000

Leads processed

250

Implementations

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Lead Management in Practice

For Salsify, LeanData automatically evaluates around 5,000 leads each month. Inbound leads are automatically matched to corresponding accounts or similar leads already in Salsify’s Salesforce database. Net-new leads are routed to a round-robin system for fair distribution among Salsify’s front-line Business Development Representatives. This ensures that leads always receive prompt, correct follow-up and that Salsify is getting the most out of every lead.

In Their Own Words

“We use LeanData for the ability to see account level data on leads and then use that data for routing.  This function is so necessary, I am surprised Salesforce hasn’t built it into their product.  I highly recommend LeanData to any admin!”

Brooke Treseder
Brooke TresederSales Ops Manager
Pentaho

“LeanData provides Holy Grail-like advances in efficiency and time-management for my SDRs.  It has given several hours back each day to my SDRs.”

Lars Nilsson
Lars NilssonVP of Global Inside Sales
Cloudera

“I see LeanData as a necessity. The alternative is just such a waste of time. Standard Salesforce lead routing was not an option because it just doesn’t work very well. ”

Dhiraj Singh
Dhiraj SinghInside Sales and Operations Manager
MemSQL