ABM is becoming entrenched as the hot acronym in the B2B space. And it’s time to see just how much the ABM movement has grown with a follow-up survey from LeanData.
Smart B2B salespeople and marketers have embraced this reality: Not every lead matters. That’s precisely why Account-Based Marketing has taken off as a business strategy.
Confession is supposed to be good for the soul. With that in mind, three notable B2B figures came together recently to unburden themselves on a webinar.