• Account-Based Marketing

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Sales Operations eBooks

The Complete Do-It-Yourself Guide to Account-Based Marketing

You’ve heard all about ABM. Now here’s your chance to see an actionable, step-by-step guide on how to build an ABM process at your business.

Orchestrating the Customer Experience

It’s a challenge for businesses to ensure that the right person in your organization is reaching out to customers at the right time with the right information. This guide explains why sophisticated lead management is crucial for businesses to grow and thrive.

Breaking Down Doors

This guide to Account-Based Sales Development explains why savvy companies are using Inside Sales teams to generate greater pipeline, improve sales velocity and create higher Average Sales Price. Learn how to build an ABSD engine.

Latest Blogs on Account-Based Marketing

The Perils of Wasted Time

Imagine a solitary lead. It has appeared in your database. Hopefully, over time, it will grow and develop…

Account-Based Marketing Without a Budget

The Account-Based Marketing discussion has gotten louder and Louder and LOUDER over the past couple of…

Why I Joined LeanData

During my career as a business leader at great companies like Concur, Zuora, Cisco WebEx and ADP, I’ve…

Welcome to the Future of Lead Routing

This is not just a chart. Or a diagram. Or a pretty picture. What you see is a lead flow in Salesforce.…

When Leads Get Left Behind

Here’s a statistic that should grab the attention of data-driven marketers. But fair warning. This…

Should Cleaning Up Database Duplicates Really Be Your Focus?

Ask anyone who works with a CRM system or marketing automation platform about their No. 1 pain point,…

Five Big Ideas Shared at the TOPO Summit

SAN FRANCISCO — The TOPO Summit was billed as a no-nonsense conference for sales and marketing pros…

Business Leaders Concede They’re Struggling with Lead Management and Routing

The state of lead management . . . is not strong. Unfortunately. LeanData conducted a first-of-its-kind…

Identifying the Best Lead-to-Account Matching Solution

Suddenly it seems like everyone is bragging about a match made in heaven. More and more vendors are rushing…

Sales and Marketing Align at Revenue Summit

This week’s Revenue Summit conference will feature 50 sponsors, 85-plus speakers, about 2,000 attendees…

LeanData is Fundamentally Necessary

See how LeanData is instrumental to Datanyze’s Account-Based Marketing strategy by ensuring that leads automatically are routed to the correct members of the sales team.

How LeanData Helps

Account Scoring

LeanData’s takes account intelligence to the next level. Surface your highest priority accounts and ensure both sales and marketing have complete visibility of coveted targets.

Next Generation Router

LeanData’s Next Generation Router is transforming the way businesses think about lead management. Learn more about how LeanData takes the mystery out of routing with a first-of-its-kind visual representation of your lead flow.


You can uncover the hidden connections in your Salesforce database with LeanData’s best-in-class fuzzy matching. Explore how matching ensures visibility into all activity within accounts.

In Their Own Words

“In short, our ABM strategy would fall apart without LeanData.”

Albert Li
Albert LiSenior Marketing Operations Manager

“LeanData has essentially created an ABM (solution) for us in Salesforce and the untapped potential that provides for us is immeasurable.”

Patrick Maxwell
Patrick MaxwellSalesforce Administrator

“Now we use LeanData for lead routing, account matching, and auto-converting and each tool has amazing ROI”

Megan Meehan
Megan MeehanOperations System Administrator