• Account-Based Sales Development

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Account-Based Sales Development eBooks

Breaking Down Doors

This guide to Account-Based Sales Development explains why savvy companies are using Inside Sales teams to generate greater pipeline, improve sales velocity and create higher Average Sales Price. Learn how to build an ABSD engine.

How to Build a Successful Sales Development Team

This step-by-step guide is a great resource for creating a strong sales development team. Learn insights about every aspect of setting up front-line Sales Development Reps for success.

A Lead’s Journey to Find the Right Home

Leads are the lifeblood to every business. Read about the best strategies of routing and converting to ensure your organization extracts the maximum value of each and every lead.

Latest Blogs on Account-Based Sales Development

The Perils of Wasted Time

Imagine a solitary lead. It has appeared in your database. Hopefully, over time, it will grow and develop…

Account-Based Marketing Without a Budget

The Account-Based Marketing discussion has gotten louder and Louder and LOUDER over the past couple of…

Why I Joined LeanData

During my career as a business leader at great companies like Concur, Zuora, Cisco WebEx and ADP, I’ve…

Welcome to the Future of Lead Routing

This is not just a chart. Or a diagram. Or a pretty picture. What you see is a lead flow in Salesforce.…

When Leads Get Left Behind

Here’s a statistic that should grab the attention of data-driven marketers. But fair warning. This…

Should Cleaning Up Database Duplicates Really Be Your Focus?

Ask anyone who works with a CRM system or marketing automation platform about their No. 1 pain point,…

Five Big Ideas Shared at the TOPO Summit

SAN FRANCISCO — The TOPO Summit was billed as a no-nonsense conference for sales and marketing pros…

Business Leaders Concede They’re Struggling with Lead Management and Routing

The state of lead management . . . is not strong. Unfortunately. LeanData conducted a first-of-its-kind…

Identifying the Best Lead-to-Account Matching Solution

Suddenly it seems like everyone is bragging about a match made in heaven. More and more vendors are rushing…

Sales and Marketing Align at Revenue Summit

This week’s Revenue Summit conference will feature 50 sponsors, 85-plus speakers, about 2,000 attendees…


Learn how LeanData solved Salsify’s significant lead routing challenges by automatically evaluating 5,000 leads a month. LeanData matches leads to existing accounts in the Salsify database and round-robins net-new leads among sales reps for fair distribution.

How LeanData Helps

Account Scoring

LeanData’s takes account intelligence to the next level. Surface your highest priority accounts and ensure both sales and marketing have complete visibility of coveted targets.

Next Generation Router

LeanData’s Next Generation Router is transforming the way businesses think about lead management. Learn more about how LeanData takes the mystery out of routing with a first-of-its-kind visual representation of your lead flow.


You can uncover the hidden connections in your Salesforce database with LeanData’s best-in-class fuzzy matching. Explore how matching ensures visibility into all activity within accounts.

In Their Own Words

“LeanData has become an essential tool for our ops team to deliver the right lead to the right rep.”

Sean Passanisi
Sean PassanisiSales Operations

“The best solution in the market place – hands down.”

Rick Vaughan
Rick VaughanSales Operations Manager
Distil Networks

“In short, our ABM strategy would fall apart without LeanData.”

Albert Li
Albert LiSenior Marketing Operations Manager