Gigamon implemented LeanData’s lead management solutions to improve many aspects of the demand generation process. LeanData gives Gigamon the ability to extract more value from leads, provide better campaign reporting, and drive efficiencies through automation, which benefits both marketing and sales.
“LeanData has been able to help us with a variety of challenges,” said Danita Fleck, the Manager of Marketing Operations. “Everything from more effectively mapping and routing prospect leads to converting partner leads, while allowing us to report marketing’s influence on the pipeline much more accurately. The LeanData team has been able to guide us to implement best practices and help us tweak our processes.”