It opens the door so you can do lots of creative things that weren’t possible before.

Datadog, one of the technology sector’s hottest companies, has seen explosive growth over the past year – doubling revenue and number of employees. LeanData has played a key role in helping Datadog scale the business by automating and streamlining the lead distribution process. This has achieved numerous benefits that include improved productivity by sales reps, time savings for the sales operations team, improved data accuracy and unprecedented visibility into all the activities within coveted accounts.

“LeanData enables admins to do a ton of things,” said Hacer “Haja” Demiroers, director of sales operations at Datadog. “It’s not just routing leads. It gives us better reporting. It opens the door so you can do lots of creative things that weren’t possible before.”

LeanData has been able to help us with a variety of challenges

Gigamon implemented LeanData’s lead management solutions to improve many aspects of the demand generation process. LeanData gives Gigamon the ability to extract more value from leads, provide better campaign reporting, and drive efficiencies through automation, which benefits both marketing and sales.

“LeanData has been able to help us with a variety of challenges,” said Danita Fleck, the Manager of Marketing Operations. “Everything from more effectively mapping and routing prospect leads to converting partner leads, while allowing us to report marketing’s influence on the pipeline much more accurately. The LeanData team has been able to guide us to implement best practices and help us tweak our processes.”

LeanData is fundamentally necessary

LeanData helps Datanyze orchestrate an ideal sales process by automating lead management. LeanData evaluates all leads entering Datanyze’s Salesforce instance, matches them with corresponding leads and accounts in the database, and then routes each one to the correct owner. This provides Datanyze with time and labor savings as well as improved data accuracy. Leads always reach the proper team member so Datanyze can create the best possible customer experience.

How Host Analytics operationalizes intelligent workflows

Host Analytics, a leader in cloud-based financial applications, knows a thing or two about making data actionable. Its executives run the company with a “math of the business” approach, determining the metrics they need to hit using reverse waterfall calculations. This starts with annual recurring revenue (ARR) and average selling price (ASP) targets, and cascades up to precise goals for how many deals, pipeline opportunities (at each stage), and ultimately Marketing Qualified Leads (MQLs) they need to hit each month.

Eliminate confusion around lead-management

For Salsify, LeanData automatically evaluates around 5,000 leads each month. Inbound leads are automatically matched to corresponding accounts or similar leads already in Salsify’s Salesforce database. Net-new leads are routed to a round-robin system for fair distribution among Salsify’s front-line Business Development Representatives. This ensures that leads always receive prompt, correct follow-up and that Salsify is getting the most out of every lead.

We 100% rely on LeanData

LeanData automatically routes Castlight’s eligible inbound leads to the correct sales reps based on Lead-to-Account matching and routing rules. Prior to using LeanData, 67 percent of leads entering Castlight’s system that matched accounts could not be routed and were assigned using unsophisticated, inefficient Salesforce assignment rules – often ending up in a default queue.

Now with LeanData, only 6 percent of inbound leads with an account match default to those Salesforce rules. This means Inside Sales Reps now are receiving an additional 400 leads per month – without costly and frustrating delays – from the accounts they are working.

In Their Own Words

“We use LeanData for the ability to see account level data on leads and then use that data for routing.  This function is so necessary, I am surprised Salesforce hasn’t built it into their product.  I highly recommend LeanData to any admin!”

Brooke Treseder
Brooke TresederSales Ops Manager
Pentaho

“LeanData provides Holy Grail-like advances in efficiency and time-management for my SDRs.  It has given several hours back each day to my SDRs.”

Lars Nilsson
Lars NilssonVP of Global Inside Sales
Cloudera

“I see LeanData as a necessity. The alternative is just such a waste of time. Standard Salesforce lead routing was not an option because it just doesn’t work very well. ”

Dhiraj Singh
Dhiraj SinghInside Sales and Operations Manager
MemSQL