The Perils of Wasted Time

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Imagine a solitary lead. It has appeared in your database. Hopefully, over time, it will grow and develop…

Account-Based Marketing Without a Budget

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The Account-Based Marketing discussion has gotten louder and Louder and LOUDER over the past couple of…

Why I Joined LeanData

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During my career as a business leader at great companies like Concur, Zuora, Cisco WebEx and ADP, I’ve…

Welcome to the Future of Lead Routing

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This is not just a chart. Or a diagram. Or a pretty picture. What you see is a lead flow in Salesforce.…

When Leads Get Left Behind

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Here’s a statistic that should grab the attention of data-driven marketers. But fair warning. This…

Should Cleaning Up Database Duplicates Really Be Your Focus?

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Ask anyone who works with a CRM system or marketing automation platform about their No. 1 pain point,…

Five Big Ideas Shared at the TOPO Summit

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SAN FRANCISCO — The TOPO Summit was billed as a no-nonsense conference for sales and marketing pros…

Business Leaders Concede They’re Struggling with Lead Management and Routing

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The state of lead management . . . is not strong. Unfortunately. LeanData conducted a first-of-its-kind…

Identifying the Best Lead-to-Account Matching Solution

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Suddenly it seems like everyone is bragging about a match made in heaven. More and more vendors are rushing…

Sales and Marketing Align at Revenue Summit

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This week’s Revenue Summit conference will feature 50 sponsors, 85-plus speakers, about 2,000 attendees…

The Unsung Heroes of the Sales Process

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They work quietly in the shadows. They are considered part of the supporting cast, not the leading actors.…

What Sales Ops Needs in a Technology Stack

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There’s one thing that you’ll never hear a Sales Operations expert say: You know, there just aren’t…