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Importance of Technology Stack Synergies

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All too often, it’s considered a “bonus” when sales-and-marketing solutions work well together.…
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The Growing ABM Bandwagon

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Every morning, a Google Alert for “Account-Based Marketing” is waiting in my inbox. In recent weeks,…
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It Can Be a Mistake to Build It Yourself

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We’re talking about designing your own lead management solution. And, yes, maybe that headline is a…
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How Sales Ops Can Get What It Wants

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Buying stuff ought to be fun, right? Especially when you’re not spending your own money. But “fun”…

Why LeanData Is Different

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Let’s begin with the ping-pong table. Yes, we have one. And it’s true that we’ve also been known…
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LeanData Announces Series B Funding Round Led by Sapphire Ventures

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SUNNYVALE, Calif. — (Dec. 20, 2016) LeanData, a leader in sophisticated lead management, announced…
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The Sales Operations Playbook

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We’ve reached the point where there’s no longer any disagreement that Sales Operations has become…
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What A Real ABM Campaign Looks Like

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We’ve reached peak ABM hype. You’ve seen countless variations of the same presentation about how…
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Ops-Stars at Dreamforce Shows the Rise of Operations

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It began as a modest idea. Create a gathering place for sales and marketing operations professionals…
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Read All about It with Salesforce Report Subscriptions

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Every morning, I receive an email with a roundup of stories about Account-Based Marketing. I like to…
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Infer + LeanData = Happy SDR Team

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SAN FRANCISCO — Nick Ezzo compares running a smart demand generation process to the evolution of naval…