You Had a Great Event . . . Now What?

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The fall conference season is about to kick into high gear. That’s important at LeanData because, like…

The Lean Technology Stack

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Masha Finkelstein has a simple philosophy when it comes to evaluating software solutions to boost her…

Navigating the World of MarTech Tools

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Evan Liang has a background in venture capital, so he's no stranger to epic boom-bust cycles of the…

The View from TOPO: Lead Routing Matters

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Research firm TOPO specializes in studying the fastest-growing companies in the world, looking for common…

How Much is Too Much in MarTech?

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There was a moment, about 18 months ago, when Scott Brinker thought we finally might be approaching…

Operations Is Taking Over the Business World

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Operations professionals are in high demand. Yes, you’re shocked. (Shocked!) As if you didn’t already…

The Perils of Wasted Time

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Imagine a solitary lead. It has appeared in your database. Hopefully, over time, it will grow and develop…

Account-Based Marketing Without a Budget

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The Account-Based Marketing discussion has gotten louder and Louder and LOUDER over the past couple of…

Welcome to the Future of Lead Routing

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This is not just a chart. Or a diagram. Or a pretty picture. What you see is a lead flow in Salesforce.…

Half Your SDR Team Left for Coachella! A Checklist for When Reps Are Away

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Hard-working sales reps need time away from the job. It’s good for them and for the business. Recharged…

Sales Ops + Marketing Ops = Revenue Ops

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Business Operations. Marketing Operations. Sales Operations. There is no lack of departments, roles and…

Guidance on Improving the Customer Experience with Sales Apps

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Travis Henry offered a simple piece of advice about selecting Sales Apps during a recent webinar. “It’s…