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Marketing Operations eBooks

Orchestrating the Customer Experience

It’s a challenge for businesses to ensure that the right person in your organization is reaching out to customers at the right time with the right information. This guide explains why sophisticated lead management is crucial for businesses to grow and thrive.

The Complete Do-It-Yourself Guide to Account-Based Marketing

You’ve heard all the hype about ABM. Now here’s your chance to see an actionable, step-by-step guide on how to build an ABM process at your business.

Aligning Marketing to Revenue

Marketers must justify their spending. Learn more about how marketing can accurately show the impact and influence it is having on the organization’s success.

Latest Blogs for Marketing Ops

LeanData Launches Next Generation Routing with Insights

LeanData CEO Evan Liang will make an exciting announcement next week as part of the annual Dreamforce…

The Funnel is Dead. Long Live the Funnel.

A common metaphor used to describe the relationship between sales and marketing teams at B2B companies…

Build a Killer Sales Development Machine with Data

Trish Bertuzzi is a Sales Development expert who specializes in helping B2B tech companies identify costly…

Ops-Stars: The Place to Be for Sales and Marketing Operations

Why Ops-Stars? Good question. And it’s one that deserves a thoughtful answer. There are plenty of…

Golden State Warriors' Kirk Lacob and Shasta Ventures' Doug Pepper Will Headline Ops-Stars Conference

SUNNYVALE, Calif., Oct. 3, 2017 /PRNewswire/ — LeanData, the leader in demand management for B2B organizations,…

The Silicon Valley Way: Listening to Customers

It now has been about three months since I joined LeanData as the Chief Revenue Officer. And I have to…

You Had a Great Event . . . Now What?

The fall conference season is about to kick into high gear. That’s important at LeanData because, like…

The Lean Technology Stack

Masha Finkelstein has a simple philosophy when it comes to evaluating software solutions to boost her…

Navigating the World of MarTech Tools

Evan Liang has a background in venture capital, so he's no stranger to epic boom-bust cycles of the…

The View from TOPO: Lead Routing Matters

Research firm TOPO specializes in studying the fastest-growing companies in the world, looking for common…


Learn how LeanData improved Gigamon’s demand-generation engine by extracting greater value from leads, providing better campaign reporting and driving efficiencies through automation.

How LeanData Helps

Attribution and Reporting

LeanData allows you to trust your data again. Learn how LeanData’s Marketing Touch Object gives marketers an accurate picture of their database by creating a link between previously unconnected data within Salesforce.

Account Scoring

LeanData’s takes account intelligence to the next level. Surface your highest priority accounts and ensure both sales and marketing have complete visibility of coveted targets.


You can uncover the hidden connections in your Salesforce database with LeanData’s best-in-class fuzzy matching. Explore how matching ensures visibility into all activity within accounts.

In Their Own Words

“LeanData accomplishes everything they promise to do in an effective way. Their software runs seamlessly in Salesforce and keeps our database clean. The lead routing functionality is critical for keeping our sales development team running.”

Jason Feng
Jason FengAcquisition and Product Marketing

“They are one of the most reliable systems that we use. It consistently works as it should & the LeanData team is amazing.”

Lindsy Lettre
Lindsy LettreMarketing Operations Manager

“LeanData figured out an algorithm that literally saves us hundreds of man-hours. We now have a way to identify if our inbound leads already have relevant accounts in our system. LeanData helps us convert our leads into contacts and routes them to the appropriate sales rep.”

Ashley Richardson
Ashley RichardsonDirector of Digital Marketing