• Marketing Operations

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Marketing Operations eBooks

Orchestrating the Customer Experience

It’s a challenge for businesses to ensure that the right person in your organization is reaching out to customers at the right time with the right information. This guide explains why sophisticated lead management is crucial for businesses to grow and thrive.

The Complete Do-It-Yourself Guide to Account-Based Marketing

You’ve heard all the hype about ABM. Now here’s your chance to see an actionable, step-by-step guide on how to build an ABM process at your business.

Aligning Marketing to Revenue

Marketers must justify their spending. Learn more about how marketing can accurately show the impact and influence it is having on the organization’s success.

Latest Blogs for Marketing Ops

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Account-Based Marketing Without a Budget

The Account-Based Marketing discussion has gotten louder and Louder and LOUDER over the past couple of…
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Why I Joined LeanData

During my career as a business leader at great companies like Concur, Zuora, Cisco WebEx and ADP, I’ve…
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Welcome to the Future of Lead Routing

This is not just a chart. Or a diagram. Or a pretty picture. What you see is a lead flow in Salesforce.…
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Half Your SDR Team Left for Coachella! A Checklist for When Reps Are Away

Hard-working sales reps need time away from the job. It’s good for them and for the business. Recharged…
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Sales Ops + Marketing Ops = Revenue Ops

Business Operations. Marketing Operations. Sales Operations. There is no lack of departments, roles and…
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Guidance on Improving the Customer Experience with Sales Apps

Travis Henry offered a simple piece of advice about selecting Sales Apps during a recent webinar. “It’s…
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When Leads Get Left Behind

Here’s a statistic that should grab the attention of data-driven marketers. But fair warning. This…
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Five Big Ideas Shared at the TOPO Summit

SAN FRANCISCO — The TOPO Summit was billed as a no-nonsense conference for sales and marketing pros…
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More Evidence that B2B Sales and Marketing Have an Alignment Problem

Some goals are universal. Adopt a healthier lifestyle. Help achieve world peace. Get sales and marketing…


Learn how LeanData improved Gigamon’s demand-generation engine by extracting greater value from leads, providing better campaign reporting and driving efficiencies through automation.

How LeanData Helps

Attribution and Reporting

LeanData allows you to trust your data again. Learn how LeanData’s Marketing Touch Object gives marketers an accurate picture of their database by creating a link between previously unconnected data within Salesforce.

Account Scoring

LeanData’s takes account intelligence to the next level. Surface your highest priority accounts and ensure both sales and marketing have complete visibility of coveted targets.


You can uncover the hidden connections in your Salesforce database with LeanData’s best-in-class fuzzy matching. Explore how matching ensures visibility into all activity within accounts.

In Their Own Words

“LeanData accomplishes everything they promise to do in an effective way. Their software runs seamlessly in Salesforce and keeps our database clean. The lead routing functionality is critical for keeping our sales development team running.”

Jason Feng
Jason FengAcquisition and Product Marketing

“They are one of the most reliable systems that we use. It consistently works as it should & the LeanData team is amazing.”

Lindsy Lettre
Lindsy LettreMarketing Operations Manager

“LeanData figured out an algorithm that literally saves us hundreds of man-hours. We now have a way to identify if our inbound leads already have relevant accounts in our system. LeanData helps us convert our leads into contacts and routes them to the appropriate sales rep.”

Ashley Richardson
Ashley RichardsonDirector of Digital Marketing