• Sales and Marketing Leadership

    Every organization is searching for a more efficient, scalable and repeatable sales process.
    Learn more about how you can achieve that goal by using automated lead management as the
    foundation for maximizes the impact of your sales and marketing efforts.

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Sales and Marketing Leadership eBooks

Orchestrating the Customer Experience

It’s a challenge for businesses to ensure that the right person in your organization is reaching out to customers at the right time with the right information. This guide explains why sophisticated lead management is crucial for businesses to grow and thrive.

The End of Growth at All Cost

All the discussion about “unicorns” in the tech industry has slowed down because smart businesses now are focused on sustainable growth. Learn more about it’s imperative for companies to get the most from their sales and marketing spend as the gusher of venture capital slows.

The Sales Operations Playbook According to Sales Operations Professionals

Leading Sales Ops practitioners from companies like Uber, HubSpot and MongoDB share insights into how they’re building systems that set up their sales teams for success.

Latest Blogs for Sales and Marketing Leadership

LeanData Launches Next Generation Routing with Insights

LeanData CEO Evan Liang will make an exciting announcement next week as part of the annual Dreamforce…

The Funnel is Dead. Long Live the Funnel.

A common metaphor used to describe the relationship between sales and marketing teams at B2B companies…

Build a Killer Sales Development Machine with Data

Trish Bertuzzi is a Sales Development expert who specializes in helping B2B tech companies identify costly…

Ops-Stars: The Place to Be for Sales and Marketing Operations

Why Ops-Stars? Good question. And it’s one that deserves a thoughtful answer. There are plenty of…

Golden State Warriors' Kirk Lacob and Shasta Ventures' Doug Pepper Will Headline Ops-Stars Conference

SUNNYVALE, Calif., Oct. 3, 2017 /PRNewswire/ — LeanData, the leader in demand management for B2B organizations,…

The Silicon Valley Way: Listening to Customers

It now has been about three months since I joined LeanData as the Chief Revenue Officer. And I have to…

You Had a Great Event . . . Now What?

The fall conference season is about to kick into high gear. That’s important at LeanData because, like…

The Lean Technology Stack

Masha Finkelstein has a simple philosophy when it comes to evaluating software solutions to boost her…

Navigating the World of MarTech Tools

Evan Liang has a background in venture capital, so he's no stranger to epic boom-bust cycles of the…

The View from TOPO: Lead Routing Matters

Research firm TOPO specializes in studying the fastest-growing companies in the world, looking for common…


While it’s crucial for software solutions to integrate seamlessly with Salesforce, they must also “play well” with other tools in your stack. Learn how LeanData works hand-and-glove with predictive analytics solution Infer to drive success at HostAnalytics.

How LeanData Helps

Next Generation Router

LeanData’s Next Generation Router is transforming the way businesses think about lead management. Learn more about how LeanData takes the mystery out of routing with a first-of-its-kind visual representation of your lead flow.


You can uncover the hidden connections in your Salesforce database with LeanData’s best-in-class fuzzy matching. Explore how matching ensures visibility into all activity within accounts.

Attribution and Reporting

LeanData allows you to trust your data again. Learn how LeanData’s Marketing Touch Object gives marketers an accurate picture of their database by creating a link between previously unconnected data within Salesforce.

In Their Own Words

“My favorite part about LeanData is their eagerness to truly help their customers. There is zero hesitation to jump on a call with little notice in order to help solve a complicated problem. This includes their CEO and other executives who have happily met with customers in order to learn their needs and how customers are interacting with the product.”

Justin Alioto
Justin AliotoMarketing Operations Specialist

“LeanData figured out an algorithm that literally saves us hundreds of man-hours. We now have a way to identify if our inbound leads already have relevant accounts in our system. LeanData helps us convert our leads into contacts and routes them to the appropriate sales rep.”

Ashley Richardson
Ashley RichardsonDirector of Digital Marketing

“Be Ambitious. They can handle it.”

Mitch Janning
Mitch JanningGlobal Marketing Operations Specialist