LeanData facilitates meaningful connections between data and people in order to connect business to revenue faster.

We stand at the center of your CRM, connecting data to the right people. By aligning marketing and sales with accurate matching, routing, and trustworthy attribution, sales reps only get the leads, contacts, accounts, and opportunities they need to work on, so they can close more deals and drive more revenue, faster.

Executive Team

Evan Liang founded LeanData after managing a data-cleanup project at his last company and felt the pain of cleaning CRM data by hand. Prior to LeanData, Evan was the GM and VP Products at Caring.com, where he grew a small acquisition into the company’s main business, generating over 50% of the company’s revenue over 2 years. Before Caring.com, Evan worked at Shasta Ventures, a leading venture capital firm focused on end-user-driven businesses.

Evan Liang

Co-founder & CEO

Kelvin manages the design and architecture of LeanData’s application and technology stack. Prior to founding LeanData, Kelvin was the CEO and founder of Wertago, a mobile-app development company that won Google’s Android Developer Challenge.

Kelvin Cheung

Co-founder & CTO

Karen is responsible for all aspects of product marketing, brand strategy, demand generation, customer and employee advocacy, and the customer journey. Prior to LeanData, Karen was Group Vice President of Corporate Marketing at Marketo, where she led the pioneering marketing automation company through its transformation from a public to private company and successfully introduced the New Marketo internally and externally.

Karen Steele

CMO

Asher is responsible for leading all business development, channel and M&A initiatives. Before joining LeanData Asher was Sr. Director of Strategic Alliances at Avalara where he was instrumental in leading the functional and operational aspects of the technology and referral channel program.

Asher Mathew

VP Business Development

Hendrick is focused on product innovation and driving customer success with LeanData’s unique solutions. Prior to LeanData, Hendrick led the web and mobile product teams at Zynga Poker, nearly doubling revenue to make Zynga Poker one of the largest and most valuable Zynga franchises. Prior to Zynga, Hendrick led Product Management efforts at PayPal, Plaxo, LoudCloud (Opsware), and Evincii. Hendrick began his career in software development at BuildPoint, an online e-commerce platform.

Hendrick Lee

VP Product

Brian is responsible for leading the direct and channel sales efforts. Prior to LeanData, Brian led a team of Sr. enterprise sales reps responsible for LinkedIn’s largest west coast customers. Brian brings a diverse background in sales management experience spanning from startups to large public companies in both field and inside sales. His previous employers include Trubates, Yahoo!, Interwoven, and the State of California.

Brian Birkett

VP Sales

Insights from LeanData

LeanData announces 3rd annual Ops-Stars Conference

LeanData, the leader in Lead-to-Account Matching, Routing, and Attribution, today announced that Ops-Stars 2018 will be held September 25-26 in San Francisco at the historical landmark, the San Francisco Mint.

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LeanData Customer Success Gains Momentum

LeanData announced a significant product milestone in the company’s history. Today, more than 70 high-growth brands have implemented LeanData’s Marketing Attribution to accelerate time to revenue and optimize and deliver ROI.

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Sales & Marketing Alignment Means Much More Today

With the rise of ABM, a partnership between sales and marketing trusted marketing attribution and a new phased approach to sales and marketing planning, cross-team alignment has become a critical component for revenue generation for B2B companies.

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Board Members

Ravi Mohan

Managing Director

Shasta Ventures

David Hartwig

Managing Director

Sapphire Ventures

Sundeep Peechu

Managing Director

Felicis Ventures

Evan Liang

Co-founder & CEO

LeanData

Kelvin Cheung

Co-founder & CTO

LeanData

Investors

Careers

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