LeanData provides the Revenue Ops platform to manage all go-to-market motions to increase speed-to-revenue, improve the buyer experience, and better align sales and marketing ROI.

We stand at the center of your CRM, connecting data to the right people. By aligning marketing and sales with accurate matching, routing, and trustworthy attribution, sales reps only get the leads, contacts, accounts, and opportunities they need to work on, so they can close more deals and drive more revenue, faster.

Executive Team

Evan Liang founded LeanData after managing a data-cleanup project at his last company and felt the pain of cleaning CRM data by hand. Prior to LeanData, Evan was the GM and VP Products at Caring.com, where he grew a small acquisition into the company’s main business, generating over 50% of the company’s revenue over 2 years. Before Caring.com, Evan worked at Shasta Ventures, a leading venture capital firm focused on end-user-driven businesses.

Evan Liang

Co-founder & CEO

Kelvin manages the design and architecture of LeanData’s application and technology stack. Prior to founding LeanData, Kelvin was the CEO and founder of Wertago, a mobile-app development company that won Google’s Android Developer Challenge.

Kelvin Cheung

Co-founder & CTO

In her new role as LeanData’s Chief Customer Officer, McBrearty will be responsible for defining and improving client outcomes and ensuring customer-centricity remains at the core of LeanData’s growth and company values. Rachael joins LeanData after spending over a decade at Cisco, where she held senior executive-level customer experience and insights positions spanning across business units, as well as a consulting services practice focused on helping Cisco’s top customers with their customer experiences.

Rachael McBrearty

Chief Customer Officer

Karen is responsible for all aspects of product marketing, brand strategy, demand generation, customer and employee advocacy, and the customer journey. Prior to LeanData, Karen was Group Vice President of Corporate Marketing at Marketo, where she led the pioneering marketing automation company through its transformation from a public to private company and successfully introduced the New Marketo internally and externally.

Karen Steele

CMO

Asher is responsible for leading all business development, channel and M&A initiatives. Before joining LeanData Asher was Sr. Director of Strategic Alliances at Avalara where he was instrumental in leading the functional and operational aspects of the technology and referral channel program.

Asher Mathew

VP Business Development

Larry Cheng brings over two decades of experience working with venture-backed and high-growth companies in the technology industry. Throughout his career, Cheng has held senior-level financial positions at leading organizations including Coursera, Meebo (acquired by Google), Callidus Cloud (acquired by SAP), among others.

Larry Cheng

VP Finance

Hendrick is focused on product innovation and driving customer success with LeanData’s unique solutions. Prior to LeanData, Hendrick led the web and mobile product teams at Zynga Poker, nearly doubling revenue to make Zynga Poker one of the largest and most valuable Zynga franchises. Prior to Zynga, Hendrick led Product Management efforts at PayPal, Plaxo, LoudCloud (Opsware), and Evincii. Hendrick began his career in software development at BuildPoint, an online e-commerce platform.

Hendrick Lee

VP Product

Brian is responsible for leading the direct and channel sales efforts. Prior to LeanData, Brian led a team of Sr. enterprise sales reps responsible for LinkedIn’s largest west coast customers. Brian brings a diverse background in sales management experience spanning from startups to large public companies in both field and inside sales. His previous employers include Trubates, Yahoo!, Interwoven, and the State of California.

Brian Birkett

VP Sales

Insights from LeanData

LeanData CEO Leads Discussion on Future of Revenue Growth in Closing Keynote at B2B Marketing Exchange

Expert panel to share predictions and innovative strategies for overcoming the growing challenge of accelerating revenue in business-to-business organizations

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LeanData™ Expands Executive Team, Adding Two Seasoned Leaders To Fuel Revenue Growth

SUNNYVALE, Calif., January 10, 2019 - LeanData, the leader in Lead-to-Account Matching, Routing, and Marketing Attribution solutions, announced today the company has expanded its executive leadership team with the appointment of their first Chief Customer Officer, Rachael McBrearty and Vice President of Finance, Larry Cheng. McBrearty joins LeanData from Cisco, where she recently led the Global Customer Insights & Customer Experience...

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LeanData announces 3rd annual Ops-Stars Conference

LeanData, the leader in Lead-to-Account Matching, Routing, and Attribution, today announced that Ops-Stars 2018 will be held September 25-26 in San Francisco at the historical landmark, the San Francisco Mint.

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Board Members

Ravi Mohan

Managing Director

Shasta Ventures

David Hartwig

Managing Director

Sapphire Ventures

Sundeep Peechu

Managing Director

Felicis Ventures

Evan Liang

Co-founder & CEO

LeanData

Kelvin Cheung

Co-founder & CTO

LeanData

Investors

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