Gathering target accounts and personas alone can be challenging, especially with a sprawling database. With duplicate data and missing buying signals, you spend hours just managing leads, not selling to them.
Enter Lead to Account Matching. LeanData gives you all the information you need to create sophisticated account-based marketing campaigns.
With a holistic account view that includes both existing leads and contacts, you see precisely all the existing data you have access to, and what you need to append.
After all the prep work, it’s finally time to hit launch on your account-based marketing campaign. With e-mail blasts, ads, direct mail, and sales calls happening in parallel, only LeanData aligns sales and marketing while surfacing relevant responses from target accounts.
Surface campaign responses to the right sales reps with advanced lead, contact, opportunity, and account routing.
Measure the results
The account-based marketing journey doesn’t just end with the campaign launch. Once the campaign’s had time to run, you’ll want to know how it performed. How many target accounts did you engage? How many opportunities did you source? How often did accounts with account-based marketing touches close compared to ones without them?
LeanData Attribution answers these questions. Our marketing attribution product leverages our industry-leading matching algorithm to deliver the most accurate campaign performance data when compared to other solutions.