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MarTech 150 RADAR Company, LeanData, has announced today they had joined the Marketo Accelerate ecosystem as a strategic partner. LeanData’s integration with the Marketo Engagement Platform will empower high-growth companies to streamline the buying experience and accelerate revenue.
LeanData, the Sunnyvale-based demand management specialists, last week announced a significant product milestone: 70 "high growth customers" have now adopted their Marketing Attribution product.
Significant? Yes, because — curiously — attribution wasn't what LeanData originally set out to do, as CEO and co-founder Evan Liang explained to me. It's an instructive journey.
LeanData's Co-Founder and CEO, Evan Liang, sharing insights on how sales and marketing teams can leverage data to connect the right customers