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LeanData, a leader in Lead-to-Account Matching, Routing and Marketing Attribution, announced a new capability that adds depth and breadth to its industry-leading Routing Platform. LeanData’s Territory Management capability empowers sales and marketing teams to execute go-to-market strategies that seamlessly automate complex territory lead routing and distribution.
LeanData, a demand management company, announced the availability of a new Opportunity Routing feature for its lead-to-account matching platform. The company stated that the new feature positions users for more flexible lead management execution, faster revenue conversion and a streamlined buying experience.
At ON24's Webinar World, one of the panelists on a panel I moderated was Karen Steele, since December CEO of LeanData. After several years as a senior marketer at VMWare and Marketo, I wondered why she had made the change.